I’ve been thinking a lot about visibility lately.
Not the loud, performative kind… the quieter kind. The kind that makes people feel understood without needing to explain themselves.
If you watched the Super Bowl halftime show last night, you probably felt it too.
Bad Bunny didn’t just perform. He showed up fully himself, and in doing so, he made a lot of people feel seen. For some, it was language. For others, culture. For many, it was the simple fact that something familiar finally occupied a space where it has historically been absent.
And the reaction said everything.
People weren’t just entertained. They felt recognized.
That feeling, being seen, is powerful. And it sticks with you.
Here’s the thing about moments like that… they don’t work because they’re flashy. They work because they’re authentic.
When people see themselves reflected, their values, their rhythms, their way of moving through the world, trust forms naturally. No convincing required.
That’s true in music.
It’s true in leadership.
And it’s true in how we choose the people we work with.
We trust the people who get it, sometimes before they ever say a word.
What This Has Taught Me About My Work
I spend a lot of time with people who are navigating change.
New cities, new chapters, new versions of home.
And what I’ve learned, again and again, is that most people aren’t actually looking for the loudest expert in the room. They’re looking for someone who understands nuance. Someone who listens closely. Someone who sees the full picture, not just the transaction.
Someone who doesn’t need to announce their expertise, because it shows up in how they guide.
That kind of trust isn’t built in a single meeting. It’s built through consistency, curiosity, and a willingness to meet people where they are.
Bad Bunny didn’t make everyone feel seen by trying to appeal to everyone. He did it by being specific, grounded, unapologetically himself.
There’s a lesson there.
The most meaningful connections, personal or professional, don’t come from being everything to everyone. They come from being real, present, and attentive to the people in front of you.
And when people feel seen, they stay.
They listen.
They trust.
That’s the kind of work I believe in.
That’s the kind of relationships I build.
And that’s the energy I try to bring, every single time.
